AI automation for small and mid-sized businesses
Your business, running itself.
We turn the workflows and SOPs your team repeats every day into AI-powered automations that run on their own, on the tools you already use. Your people get their time back for the work only they can do.
Most teams know AI could help. Few have the time to make it work in the real business.
Hours lost to copy-paste work
Skilled people re-key data between systems, chase paperwork and assemble the same reports every week.
Tools that don't talk to each other
Your email, CRM, accounting and file storage each hold part of the picture, and people fill the gaps by hand.
AI pilots that never ship
A chatbot demo is easy. An automation your team trusts every day, with checks where judgment matters, is the hard part.
How it works
From written procedure to working automation
Audit
We review your SOPs and workflows and talk to the people who do the work. You get a ranked list of automation opportunities with estimated hours saved and return, plus one quick win built during the audit.
Build
We build the automations on the systems you already use. Where a step needs judgment, AI prepares the work and a person approves it, so nothing goes out that your team hasn't seen.
Run
Automations break when vendors change things. We monitor them, fix issues before your team notices, and improve them each month, with a short report on what they handled.
What we automate
If a process is written down, repeated often and follows rules, it's a good candidate. We build on the tools you already pay for: Google Workspace, Microsoft 365, QuickBooks, HubSpot, Slack and others, connected with n8n or Make and AI models such as Claude.
- Client intake and onboarding
- Invoicing and payment follow-up
- Document and email processing
- Weekly reports and dashboards
- Scheduling and reminders
- Data entry between systems
- Quote and proposal drafting
- Internal knowledge Q&A from your SOPs
Services
Start small, then scale what works
Field Wiki Pilot
$2,500 flat, six weeks
- A working field wiki for your shop, live in six weeks
- Your senior tech's know-how captured through short interviews and voice notes
- Phone-friendly Q&A for up to 25 staff, with every answer linked to its page
- Read-only job history lookup from your field service tool
- Fully credited against your first three months if you continue
Core
$600 per month
- Weekly intake of new voice notes and documents
- Your approver signs off every new or changed page
- Tech Q&A for up to 25 users
- Monthly 30-minute review with you
Core + Capture
$950 per month
- Everything in Core
- A monthly 45-minute senior-tech interview turned into new pages
- Gap reports with suggested SOPs
- Optional office wiki for pricing, HR and management: +$250 per month
Who you'll work with
Mike Spijkerman
I've spent more than 20 years building software products, from co-founding an email security company that was acquired, to leading product teams at OPSWAT. I'm also a hands-on builder: I write the Python, Node.js and FastAPI code behind the automations myself.
I start every engagement the way I started every product: by talking to the people who do the work, measuring what matters, and only building what earns its place.
- Director of Product Management · Clayton Consultancy2023 to present
- VP Product · OPSWATLed a team of five product managers
- Co-founder · Red Earth SoftwareEmail security, acquired by OPSWAT
- Launched · LennioSpinoff venture
- MBA · Radboud UniversityNetherlands
Five-minute migrations
At Red Earth I built a tool that moved customers' configurations from several competing products in under five minutes. Setup support tickets dropped and trial conversions rose.
Evidence before investment
I ran a 25-customer pilot with a success bar set in advance. When it fell short, I stopped the product and pivoted to managed file transfer, which became part of the OPSWAT acquisition.
Built for small businesses
Red Earth's email security grew from conversations with network administrators and CIOs at small businesses to a worldwide user base. I know how lean teams buy and work.
Questions
Is our data safe?
We work inside your existing accounts, with access limited to what each automation needs. [ADD YOUR DATA-HANDLING POLICY]
Do we need to buy new software?
Usually not. We build on the tools you already use and only recommend something new when it clearly pays for itself.
What if we don't have written SOPs?
That's common. During the audit we document the workflows with your team, and you keep the written procedures either way.
What happens when an automation breaks?
On a managed plan, we monitor every automation and fix problems as part of the service. Without one, we offer fixes at our standard rate.
Start with an Automation Audit
In 20 minutes we'll look at one workflow together and tell you honestly whether it's worth automating.